We’ve come a long way from the “Will the last person leaving Seattle –Turn out the lights” era of the 1970s. From 2012 to 2013, the population of Seattle grew by 2.8. Fast forward to 2016, just four short years later, and the population growth rate shot up to 12.3%. With the sudden explosion in population comes an equally swift ascension of house prices. The demand is rapidly exceeding supply and those in the real estate industry are riding the cash wave. Let’s take a look at how this happened.
Back in January of 2016, CNBC had an article on the housing crisis that was beginning to grip the nation (http://www.cnbc.com/2016/01/13/the-new-housing-crisis-that-will-sink-american-middle-class.html). In the intro, it was explained that, in Seattle at least, tech jobs had jumped 21% and housing prices rose 12%. The problem with that is most people outside of the tech industry (which makes up the vast majority of King County and surrounding counties’ populations) were starting to feel the pinch. Only a third of Seattle home buyers outside of the tech industry were confident that they would be able to afford to live there within the next decade. The same trend was starting to occur in other cities throughout the United States. Cities such as Austin and Dallas, where the tech boom was also occurring; as well as Seattle’s southern step-city: Portland. The biggest cause to the rapidly expanding chasm between income and cost of living was the sudden and drastic housing requirements that developers rush to meet and bridge the gap between supply and demand.
If you go back slightly further, back in 2007, Amazon began its consolidation of operations to the South Lake Union neighborhood of Seattle. The plan, which would take several years to accomplish, was to take its nearly 5,000 (at that time) employees and put them in one centralized location. Since then, Amazon has been on a massive hiring surge – hiring thousands of permanent employees every year and expediently even higher temporary numbers around the holiday season; just to meet demand. Business, you could say, is booming.
By comparison, the two other giants – Boeing and Microsoft, never experienced this kind of massive employment surge. Boeing experienced a hiring boom during World War II and then gradually increased its numbers throughout the decades. This was counterbalanced through countless union strikes and major layoffs that occurred during this time. Microsoft had a similar growth pattern; where there were large hiring periods – but they were stretched out and never to the same level as what Amazon has been doing. Even Starbucks, with it’s rapid growth since its inception, was completely spread out geography wise in its demand for employees. There was no imminent need of massive amounts of new employees in a centralized location. Other than a scant few other times throughout Seattle history (the Klondike Gold Rush, for example) there really hasn’t been that much of a flood of new residents.
Fast forward to 2015. Amazon is now over 200,000 regular employees and still rapidly expanding. 106 new building projects began construction. Cranes started clogging the skyline overnight. The apartment market was on track to see 3,487 units built and opened in just 2015. It was the highest number of units delivered in a year since tracking began in 2005.
Just to give you a better idea of what I’m talking about, for the 40 years (prior to 2008), ground was broken on an average of nearly 1.6 million housing units per year. Starts over the past seven years averaged 788,000; even in 2015, a boom year, starts were only 1.1 million. However, now there were four times as many office spaces under construction as compared to two years prior (2013). With the flush of new business and the need for new workers, the cost of housing also shot up. With all the new construction, developers had the opportunity to recoup their costs and make previously unimaginable profit. Which led preexisting landlords to also raise their rates to keep up with the demand. Occupancies began to evaporate at a much more accelerated pace than anyone had anticipated.
The Amazon Boom was in full force. Tech jobs were outpouring in need and popularity. The price for everything from a gallon of milk to a studio apartment shot through the roof. And those caught in the crossfire and hastily being left in the dust were people who didn’t work for a dot com. And thus began the trickle that became a stream of people leaving the Seattle city limits in search of affordable places to live.